Idyllic white beaches with palm trees, infinity pools by the ocean, charming food markets or hysterically decorated hotel rooms. While scrolling through my Instagram feed, especially in high holiday season, I come across the most incredible vacation photos. Did all my friends just stumble upon these amazing hidden gems while they were travelling? Probably not, since ‘Instagrammability’ is becoming the number 1 criterion for millennials when choosing a holiday destination.
Next week many of us travel and MICE experts will gather at the Mice Business & Travel Fair in Vinkeveen. But is the concept of business trips still alive in a world that is becoming more and more digital? Do we really need to travel to the other side of the world to be able to do business with each other? After all, e-mails, e-meetings, conference calls; these tools help us to close deals and maintain relationships with people abroad. Although many companies have the facilities for e-conferences, most people prefer to meet face to face with their business partners and look them in the eye. And we understand why. Face to face communication still is the best way to avoid misunderstandings and pick up non-verbal signs. So do we have to conclude that the way in which we communicate with business partners won’t change? And that the business trips will augment with the increasement of the economy?
Ever thought about taking a sabbatical? 91% of the Dutch do, says international research of travel platform VakantiePiraten.nl. One of the most common reasons to take a sabbatical is to be able to travel for a longer periode of time than when taking an ‘ordinary’ holiday. Number one destination? Australia, followed by New Zealand and Indonesia. Many respondents did not follow their dream yet because they say it is difficult financially. Nevertheless, 17% of the Dutch respondents say that they think their employer would support the idea.
In the year 2018 I guess we all understand – at least the most of us – what impact travelling can have on the environment and the area we go to. A lot of you guys therefore feel like wanting to be more meaningful and give something back. However, we all know horror stories of orphan homes with children that are not really orphan, and other kind of doubtful projects, exist. So we have to be careful. The keyword in this all is being respectful towards the environment and culture that you’re in. Realize that you are just a visitor, and that you’re in someone elses ‘home’. Charlie of Charlie’s Travels gives travellers a manual with some guidelines and tips. First one: read about the destination you’re going through. A good preparation is half the work as we say in the Netherlands. Charlie’s travel tips:
There is something about ‘themes’, don’t you think so? The moment that you open that invitation for a theme party and you know that you can grab that crazy outfit out of your closet again.. But also the annual ‘week of Books’ during which you cannot only learn about new book titles, but also can travel for free with the trains of NS on Sunday. And what to think about the detox-weeks on Bali and the cycling holidays in the French Alps? Who ‘themes’ has power, and who ‘themes’ has a purpose.
It’s July which means that many people are packing their suitcases for a holiday abroad. Grab a pen and note the ‘Black Saturdays’ in your agenda, because it’s gonna be crowdy; not only on the roads to the South, but also at Schiphol Airport. But what are we all going to do this summer? Sunbathing at the Rivièra? Cycling in the mountains? Or maybe on a festival trip abroad? The ‘Festival Holiday’ is popular, and we can imagine why. Let’s dance the summer nights away!
Last week a new destination was added to our client portfolio, the island La Palma. Also called La Isla Bonita. Different climates and landscapes all in one island. Last week I experienced it all myself. Three places on La Palma that took my breath away:
Last week the second edition of the Martinhal Family Brand Event took place in Cascais, Portugal. Speakers from all over the world inspired international guests, media and influencers about family and career/life balance related topics. But why traveling to a hotel in Portugal just for a couple of days to attend an event and to network? And why organizing such a big offline happening to spread the word about your brand and give people the chance to meet each other – in times of digital communication and contacts? That is simple:
Spring is here and that means time to travel. In the period from 20 April to 14 May, a total of 5.2 million people are expected to travel from, to and via Schiphol Airport (Travelpro). But which destinations are popular this spring? VakantiePiraten.nl (HolidayPirates), one of Europe’s fastest growing travel platforms for travel deals, did some internal reseach.
Summer is just around the corner and so are the next summer hits, popping up like mushrooms in an autumn forest. Happy rhythms and topics like sun, beach and exotic holiday destinations are the main ingredients for summer hits. What if a top 10 song makes featured destination even a bigger hit? Are summer tunes a new way of destination marketing?
The Easter weekend is around the corner! In the Netherlands we celebrate Easter on Sunday 1st and Monday 2nd of April, which means an extra day off. Long weekends are perfect to explore the area and undertake activities. Do you already have plans? Here is a list of fun things to do during the Easter weekend.
Every year international media-, marketing- and PR- specialists are looking forward to the Super Bowl. Not only because of the event itself, but because of the creative ads and commercials popping up around it. The crazier, the better. The more surprising, the more effective. This year Tourism Australia joined the advertising game with an out-of-the-box promo for their destination. What do you think, a winner? Will other destinations follow in the years to come? An overview of nice Super Bowl ads through the years:
In the Netherlands live some travel eager inhabitants, it is something we are known for. Also in 2018 we will see a growth in the number of trips. In general we set foot in new adventures and especially travel by plane. In 2017 about 68,4 million passengers flew from Schiphol Airport. This year, it might even be more travellers. However, with the trips we make, we put a lot of pressure on mother nature. How do we cope with that within the travel industry? And what kind of developments will we see in 2018? The compensation of CO2, more local tourism… We will closely follow the trends in 2018, while our footprint is enormous at the moment.
Last week I spent my days in Les Menuires for a press trip. With 3 journalists (from Quote, Taste Snowboard Magazine & Snowrepublic.nl) I explored the village located in Savoie Mont Blanc, France. It was my first time to this destination so I was very excited! Read all about our experiences in this winter sports village here.
January is not only about new year’s resolutions and making plans for the months to come… it is also “fair month”, at least in the travel destination PR industry it is. From the Vakantiebeurs in Utrecht and ITB in Berlin to the NKBV Bergsport Dag 2018. Trade and consumer fairs are an ‘old school’ way to meet with people and gather information, about all kinds of topics. An effective way? Or too time consuming and ‘offline’? I can only say: I just love it! And this is why:
Flex working, we love it. Getting out of the office, searching for places where you might run into new interesting contacts, where you can sip from delicious coffee to give your mind a boost and where the environment brings you instant inspiration. Where you might find us ‘flexworking’ in Amsterdam? Here you can find us flexworking in Amsterdam..
Welcome 2018. Another year went by! I can’t believe it is 2018 already. Just a week ago I was still standing on the slopes enjoying the last days of 2017. This week, back in the office again for hopefully another successful year with meeting new people, wonderful trips and lots of other exciting things.
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