Last week I was reminded of generation Y or also called the millennials. Born between 1980 and 2000, which means I am one of them. We grew up with technology and are used to the rapid changes in this field. Nowadays we can’t think of a world without any of these technologies.
During the ‘NL op Zakenreis’ event at Schiphol, which we attended last week, the influence of new technology in the field of (business)travel was a big theme. One of the presentations was about generation Y and the travel industry and it made me think about the influence of this generation and the things we will be capable of in the near future.
For example, did you know that half of the world’s population is under 29? And that millennials will make up 75% of the world’s workforce by 2025? Well, I didn’t but I can definitely imagine.
Here are some more figures about this generation (Simon Ferguson, 2017):
- Digital is the top source of travel inspiration: 65% of leisure travelers are inspired by online sources, via social, video sites and search
- Social media ranks second to friends and family as source of travel ideas
- 83% regards their mobile as their ‘personal travel companion’
- 75% of travelers use smartphones and tablets when traveling
- 47% says talking with friends via social networks is as good as talking to them in person
- 65% of millennials say losing their phone or computer would have greater impact than losing their car
Generation Y wants the world in the palm of their hand, they want to spend money on experiences rather than on things. We already have Uber, Airbnb, WeChat (very popular in China), Google Maps and Tripadvisor to guide us through the world. But what will the future bring us? Who knows, maybe in a little while we might stand at the airport with only the relevant information surrounding us in the form of holograms (think about personal flight number, guide to the gate etc.). All I know is that the possibilities are endless and that time will tell us! Millennials, including myself, probably can’t wait for this time to come.
Millennials, the generation that likes to be alone … together.