Starting a business isn’t easy at all. You somehow have a vision of what you’re company has to look like and what you want to achieve. But were to start when communicating about the ‘heart’ of your business to the world around you?

Before stepping out in the open it is important that you have a clear view on what your brand has to look like. Where to start? Try to answer the following questions:

  1. What is your vision?
  2. What is your mission?
  3. Who is your target group?
  4. What are the USP’s of your company?
  5. What are the brand values that belong to your brand?

By answering these questions you will get a better insight in what you stand for and what you want to achieve. Find it difficult to answer these questions? Plan a brainstorm with people from outside.. They may help you in reflecting on your thinking process and send you in the right direction. One major important thing: take your time. It isn’t easy to get the ‘core’ of your business defined, don’t try to rush, it is the foundation of everything.

Need my help in defining your brand? Just give me a ring or send me an e-mail… 🙂