Christmas, the Holidays most of us are looking forward to when December has begun. When Sinterklaas leaves the country on the 6th of December, Christmas trees are popping up behind many windows. Already in November, the cities are enlightened with thousands of sparkly lights and the supermarkets and shops start their campaigns for the christmas dinners, outfits, presents et cetera. Not by just promoting the products themselves, but by telling stories about what a wonderful warm Christmas looks and feel like. The most likeable Christmas campaigns summed up:
Christmas Campaigns 2018
Plus [supermarket] – A good dinner is a dinner together
Albert Heijn [supermarket] – Appie Christmas
Coca Cola – a Magic Thank You
David Jones – Now it feels like Christmas
What is your favourite (marketing) Christmas carol?