Every year international media-, marketing- and PR- specialists are looking forward to the Super Bowl. Not only because of the event itself, but because of the creative ads and commercials popping up around it. The crazier, the better. The more surprising, the more effective. This year Tourism Australia joined the advertising game with an out-of-the-box promo for their destination. What do you think, a winner? Will other destinations follow in the years to come? An overview of nice Super Bowl ads through the years:

  1. Crocodile Dundee is back – Tourism Australia

It looked like a trailer for the latest Crocodile Dundee movie… however, it was Tourism Australia’s ad for the Super Bowl 2018. Nice promotion for this beautiful destination!

[picture: Skift.com

2. All you need is… Ecuador 

In 2015 Ecuador made a Super Bowl ad to attract people to their “destination that has it all”. This ‘Director’s Cut’ version says it all.

3. Behold the islands of the Bahamas

In 2013 the Islands of the Bahamas tried to draw attention for their destination with a sunny Super Bowl ad. “Behold, water so blue it seems to merge with the sky above.” It shows a beautiful picture of the islands, but I think the storytelling character of the Tourism Australia make this 2018 destination ad a true winner.

Other nice to watch Super Bowl:

3. Doritos Spitfire vs. Mnt Dew Ice

Hot Doritos vs. ice cold Mnt Dew. This ad ppeared around Super Bowl 2018 and is starring Peter Dinklage and Morgan Freeman. Hilarious.

4. Coca Cola in a Marvel action scene

Coca Cola and Marvel joined forces in 2016 and made this spectacular Super Bowl ad. A real action movie vibe in only one minute.

5. Every Super Bowl ad, a Tide ad

Tide is starring every single Super Bowl ad, according to their latest ad. Simple but smart thinking.


Nice to read tip: Adformation also wrote an online article about the ad-madness around the Super Bowl [in Dutch].