The Belgian cruise company Allways offers cultural cruise trips to the Belgian, French and Dutch market. They operate from their 5 offices in Belgium and via local travel agents in The Netherlands and France. It is part of the family investment company Genairgy. The Allways cruise concept is based on small-scale tours and a personal approach. Guests feel very much at home on board of an Allways ship and the entertainment is of the highest standard. Besides performing artists, the entertainment program also includes professional speakers and experts, to make the journey just as interesting as the destination(s).