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Coffees from Peru

Coffees from Peru, is Peru's finest in a cup. Nestled in Peru’s valleys and mountains are some of the best coffee beans on the planet, where each cup is an unforgettable experience. On top of its exceptional flavor and peerless aroma, drinking coffee can help improve memory and attention span, slow aging and prevent diseases such as diabetes, Parkinson’s and Alzheimer’s. Three to five cups per day also increases life expectancy.

Case

Coffees From Peru presented their new coffee brand at the World of Coffee fair in Amsterdam (21-23 May – RAI Amsterdam). Check-in PR assisted PROMPERÚ in setting up meetings with Dutch and Belgian media during this big event, sending media releases about the attendance of PROMPERÚ and Coffees From Peru and took care of the social media activities during the days at the fair, but also before and after that. There also were a videographer and a photographer present to make videos and pictures. In addition to activities for the fair, we invited a Belgian and German journalist / influencer to join the media trip scheduled from 4th-11th of August.

Results

Circulation/ unique visitors: at least 487.630
Media value: at least € 19.540
Newsletter: 2
Online articles: 14
Social media exposure: 35 including Insta stories

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