AAbout Check-in

Check-in PR is the first content PR agency for the ‘experience industry’. What that means? We represent destinations (tourist boards) in the Benelux and create tailor-made content PR strategies for lifestyle brands, travel organizations and start-ups. A personal, refreshing approach and our ‘expert state of mind’ is what makes us different. At Check-in PR we don’t believe in ‘sending’ but in ‘listening’. We share your story and create experiences that will impress your audience.

OOur Story

  • Roos on board


    New experience creator checks in



Cups of coffee

W What We are Good At

B2B and B2C

We have a unique approach to our work, founded on our relations with different parties from within the field. Whether it is about B2B or B2C, we will always find the right tone of voice.

TOur Team

We're the Check-in PR team: Eline, Peter, Eline & Roos. We're always searching for new experiences and opportunities to create brand awareness. ​We believe in the power of telling authentic stories and creating unique experiences for international clients.

Peter de Jonge


Captain on the ship, with lots of experience in the field. Plays tennis and drinks his coffee dark.

Peter de Jonge


AAre you our new Experience Creator?

Do you know how to create an experience of a simple thing like drinking coffee? Are you interested in cultures, intercultural business, online marketing, social media and storytelling? Maybe you'll find your dream job at Check-in PR. What we are looking for?

  • Competence

    : Eager, flexible, persuasive, kind

EOur experience

We have been working with a lot of inspiring, international clients in the past and are still working for beautiful brands today. We represent tourist boards, hotels, festival organizers, interior specialists, start-ups and lifestyle brands and assist in creating content PR strategies, launching social media campaigns and sharing their unique stories with niche audiences that perfectly fit their goals. Our goal? Creating unforgettable experiences! Experts and locals help us 'catching' personal stories and let us see the destination or brand through their eyes.

HHow do you drink your coffee?

  • It’s snowtime!

    Winter and wellness in Savoie Mont Blanc Wellness vacations are becoming more and more popular, as is the “winter sport wellness trip” and certainly in the spring. This is also noticeable in the French region of Savoie Mont Blanc, where various initiatives are set up to meet the wishes of the consumers. From a Yogi […]

  • Instagrammability is key

    Idyllic white beaches with palm trees, infinity pools by the ocean, charming food markets or hysterically decorated hotel rooms. While scrolling through my Instagram feed, especially in high holiday season, I come across the most incredible vacation photos. Did all my friends just stumble upon these amazing hidden gems while they were travelling? Probably not, […]

  • Is the ‘business trip’ still alive?

    Next week many of us travel and MICE experts will gather at the Mice Business & Travel Fair in Vinkeveen. But is the concept of business trips still alive in a world that is becoming more and more digital? Do we really need to travel to the other side of the world to be able […]

  • 91% of the Dutch dream of a sabbatical

    Ever thought about taking a sabbatical? 91% of the Dutch do, says international research of travel platform VakantiePiraten.nl. One of the most common reasons to take a sabbatical is to be able to travel for a longer periode of time than when taking an ‘ordinary’ holiday. Number one destination? Australia, followed by New Zealand and […]

  • Tips and travellers’ rules

    In the year 2018 I guess we all understand – at least the most of us – what impact travelling can have on the environment and the area we go to. A lot of  you guys therefore feel like wanting to be more meaningful and give something back. However, we all know horror stories of […]

  • Festival Vibes

    It’s July which means that many people are packing their suitcases for a holiday abroad. Grab a pen and note the ‘Black Saturdays’ in your agenda, because it’s gonna be crowdy; not only on the roads to the South, but also at Schiphol Airport. But what are we all going to do this summer? Sunbathing […]

  • La Palma – La Isla Bonita

    Last week a new destination was added to our client portfolio, the island La Palma. Also called La Isla Bonita. Different climates and landscapes all in one island. Last week I experienced it all myself. Three places on La Palma that took my breath away:

  • Event and network experience: Martinhal Brand Event 2018

    Last week the second edition of the Martinhal Family Brand Event took place in Cascais, Portugal. Speakers from all over the world inspired international guests, media and influencers about family and career/life balance related topics. But why traveling to a hotel in Portugal just for a couple of days to attend an event and to […]

  • Top 5 spring destinations

    Spring is here and that means time to travel. In the period from 20 April to 14 May, a total of 5.2 million people are expected to travel from, to and via Schiphol Airport (Travelpro). But which destinations are popular this spring? VakantiePiraten.nl (HolidayPirates), one of Europe’s fastest growing travel platforms for travel deals, did […]

  • Privacy struggles

    Stop with Facebook: ‘it’s an addictive product’ Delete Facebook request Arjan Lubach goes viral

  • From Zoutelande to Puerto Rico

    Summer is just around the corner and so are the next summer hits, popping up like mushrooms in an autumn forest. Happy rhythms and topics like sun, beach and exotic holiday destinations are the main ingredients for summer hits. What if a top 10 song makes  featured destination even a bigger hit? Are summer tunes a […]

  • The Social Conference 2018

    Some time ago I visited the Social Conference 2018 in Pakhuys de Zwijger in Amsterdam. An event by EMERCE that took place for the 9th time this year. In the opening speech the speaker referred to the question they ask themselves every year again: should we organize this event again? Has everything about social media […]

  • Easter happenings!

    The Easter weekend is around the corner! In the Netherlands we celebrate Easter on Sunday 1st and Monday 2nd of April, which means an extra day off. Long weekends are perfect to explore the area and undertake activities. Do you already have plans? Here is a list of fun things to do during the Easter […]

  • Super Bowl + destination PR?

    Every year international media-, marketing- and PR- specialists are looking forward to the Super Bowl. Not only because of the event itself, but because of the creative ads and commercials popping up around it. The crazier, the better. The more surprising, the more effective. This year Tourism Australia joined the advertising game with an out-of-the-box […]

  • The end of ‘Instagram perfect’?

    Picture perfect, that is what many of us women want to achieve and present on our Instagram feed. Travelling means only – and I say only – sunny weather, beautiful white beaches and sea which is even more colourful with a filter. Fashion means every day a perfect matching outfit and perfect model picture. Food equals […]

  • A greener travel industry an illusion?

    In the Netherlands live some travel eager inhabitants, it is something we are known for. Also in 2018 we will see a growth in the number of trips. In general we set foot in new adventures and especially travel by plane. In 2017 about 68,4 million passengers flew from Schiphol Airport. This year, it might even be […]

  • The ultimate winterexperience in Les Menuires

    Last week I spent my days in Les Menuires for a press trip. With 3 journalists (from Quote, Taste Snowboard Magazine & Snowrepublic.nl) I explored the village located in Savoie Mont Blanc, France. It was my first time to this destination so I was very excited! Read all about our experiences in this winter sports […]

  • January: fair season is on

    January is not only about new year’s resolutions and making plans for the months to come… it is also “fair month”, at least in the travel destination PR industry it is. From the Vakantiebeurs in Utrecht and ITB in Berlin to the NKBV Bergsport Dag 2018. Trade and consumer fairs are an ‘old school’ way […]

  • Here you can find us flexworking in Amsterdam

    Flex working, we love it. Getting out of the office, searching for places where you might run into new interesting contacts, where you can sip from delicious coffee to give your mind a boost and where the environment brings you instant inspiration. Where you might find us ‘flexworking’ in Amsterdam? Here you can find us […]

  • Happy New Year

    Welcome 2018. Another year went by! I can’t believe it is 2018 already. Just a week ago I was still standing on the slopes enjoying the last days of 2017. This week, back in the office again for hopefully another successful year with meeting new people, wonderful trips and lots of other exciting things.

  • Count your blessings

    The end of the year is near. 2017 is about to leave the stage and 2018 is anxious to take over the show. Time to reflect and make plans for the months to come. It is easy to tell yourself about your successes in 2017, new contracts signed and interesting contacts met or about the […]

  • A Christmas carol

    Christmas, the Holidays most of us are looking forward to when December has begun. When Sinterklaas leaves the country on the 6th of December, Christmas trees are popping up behind many windows. Already in November, the cities are enlightened with thousands of sparkly lights and the supermarkets and shops start their campaigns for the christmas […]

  • Destination: tv dream decor

    When the days are getting shorter, the tv shows become more exciting. Especially during the winter season tv producers are focussed on sending real ‘tears jerkers’ and ‘dream away’ images into the (Dutch) living rooms. TV shows ‘to stay at home for’ are not of this era anymore – we live the ‘on demand life’ […]


    #CANTSKIPPORTUGAL, IAMSTERDAM, I <3 ARUBA and now as well WE <3 MM. Say what? Say we love Emmen, you know that city in the North of the Netherlands. The #selfiehotspot is a giant success and a wonderful piece of city marketing art. The IAMSTERDAM statue at Museum Square in Amsterdam attracks millions of tourists and […]

  • Bloggers? “So 2010!”

    Peter and I went on a trip to Cascais, Portugal for a strategic meeting wit hall of our Martinhal colleagues last week. After a short and busy stay, we returned with loads of Pasteis de Nata and pockets full of new information, new inspiration and new contacts. We met with our PR colleagues from all over […]

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